In the dynamic world of branding, the logo stands as a beacon of identity, instantly recognizable and deeply ingrained in the minds of consumers. However, the temptation to refresh and reinvent can lead companies down a treacherous path, as frequent logo changes come with their own set of risks and repercussions. In this blog post, we’ll delve into the potential pitfalls of altering your logo too often and explore why consistency might just be the key to long-term brand success.
Evolution of Brand Logos: A Timeless Tale of Transformation
In the ever-evolving landscape of marketing and branding, the logo stands as a beacon of recognition and identity for companies worldwide. Over time, brands have recognized the importance of refreshing their image to stay relevant in the eyes of consumers while still retaining the essence of their identity. Two iconic examples of this evolution are Coca-Cola and Pepsi, whose logos have undergone subtle yet impactful changes, maintaining their recognizable outlines while adapting to the spirit of the times.
The Future of Packaging: Label-Less Glass Jars and QR Code Advertising on Lids
In the ever-evolving landscape of product packaging, a revolutionary idea is emerging—label-less glass jars with advertising exclusively on the lids through QR codes. This innovative concept not only challenges traditional packaging norms but also opens up a world of possibilities for brands and consumers alike. In this blog post, we will explore the potential benefits, challenges, and the impact of this forward-thinking approach to packaging.
The Rise of Label-Less Glass Jars:
Unleashing Creativity: The Art and Science of Custom Self-Adhesive Labels with Data Label
In a world where first impressions matter, your product’s packaging can make all the difference. Enter Data Label, the UK’s leading industry expert in custom self-adhesive labels, here to transform your branding journey into a seamless and visually stunning experience.
Limitless Possibilities in Labelling
Evolution of Food Labelling in the UK: A 50-Year Journey
Over the past five decades, the landscape of food labelling in the United Kingdom has undergone significant transformations, responding to evolving consumer demands, technological advancements, and regulatory changes. In this blog post, we will explore the key milestones that have shaped the way food products are labelled in the UK, culminating in a reflection from Phil, the owner of Data-Label, a company specialising in label solutions.
The 1970s-1980s: The Birth of Nutritional Information
Decoding Nutrition: Understanding the Traffic Light System in Food Labeling
In the journey toward healthier eating, understanding the nutritional content of the foods we consume is paramount. To simplify this process and empower consumers to make informed choices, the UK introduced the Traffic Light System in food labeling. This innovative approach uses a familiar traffic light color scheme to convey key nutritional information at a glance. In this blog post, we will explore the intricacies of the Traffic Light System and how it can serve as a valuable tool for making healthier food choices.
Navigating the Maze: A Guide to UK Food Labeling Regulations
In the bustling world of supermarkets and grocery stores, where choices abound and shelves are lined with an array of products, food labeling plays a crucial role in helping consumers make informed decisions about what they put into their shopping carts. In the United Kingdom, robust food labeling regulations are in place to ensure transparency, safety, and accurate information for consumers. This blog post will delve into the intricacies of UK food labeling regulations, shedding light on the key aspects that both consumers and food producers need to be aware of.
How to promote customer loyalty through branding and packaging
Packaging is a powerful tool for brands to use not only to attract new customers, but to promote both customer loyalty and brand awareness that can propel your company to the next level.
To put this statement into context, YouTube has over 60 million unboxing videos on its platform, which shows how important packaging and labeling is to a brand, and that being creative with your packaging can make a big difference to the way your product or service is perceived.
Mars leaves ENL nutrition labelling initiative because of lack of widespread support
Food giant Mars has pulled out of the Evolved Nutrition Labelling (ENL) enterprise, citing a lack of widespread support and lack of credibility and consensus as the main reasons. The company is now calling for an EU wide labelling system for food.
Should alcohol have mandatory health information on labels?
The Royal Society for Public Health which is dedicated to the public’s health and wellbeing is calling for a change in the way alcoholic drinks are labelled. The RSPH claims that there is an “awareness vacuum” on how alcohol affects health and wants to see alcohol producers include the government’s guideline of no more than 14 units of alcohol a week on their labels.