In the wake of the scandal that has surrounded horsemeat being found in beef products such as beef burgers and some lasagne and other items, it is worth emphasising the need for clear and concise information on food labels. We feel sure that retailers and manufacturers are fully aware that this is a must, but design teams can get wrapped up in the look of the label ensuring that it is eye catching and clearly directs the customer in the direction the producer wants them to go, it might be that clear information on the content of the product could be overlooked.
We have talked about cryogenic labels for use in situation which can withstand extremely low temperatures as low as minus 196 degrees centigrade, but what about important labels that have to withstand the opposite, very high temperatures, up to 140 degrees centigrade. These types of label are found on items such as solar panels and both central heating radiators and car radiators or engine components.
Well these are basically a sticky label and without them today it would be hard to imagine life in the retail sector and pharmaceutical industry which relies heavily upon them. Take a look in your cupboard or along a supermarket shelf and there you will see vinyl labels of every description. To make these vinyl labels requires a printing process to describe the contents or to communicate other information such as instruction for use of the product and these are fitted to the package or jar. To produce these labels the graphics or printed word is applied on a thin film which and then an adhesive is applied. This can be a permanent or easy peel, freezer proof and can be produced either in the standard matt finish, or given a high gloss finish, which also acts as a protective film, and helps add a level of protection against moisture.
Customising a product through a label can be the very best marketing tool in the box and at the top of this is the design making it unique, which will set your product apart from the crowd, but setting about the design can be challenging. The best designs are usually the simplest and you only have to look around at some of the world’s most recognisable trademarks and you will see what we mean and you will find that most of them are very simple.
If your labeling needs go beyond stock label products, we usually can meet even the most demanding of customer requirements. DataLabel is an expert at producing custom labels and tags for practically any application, including harsh or extreme environments, temperatures or performance requirements.
Getting an outstanding design in a label is important; it is your company’s image and this is why DataLabel will always send a true colour proof using an inkjet printer for you to approve and comment upon. The first step for production of your label is the artwork and no matter if the design is simple or complicated this can be accurately reproduced. We are able to support a number of formats and we can reproduce engineering drawings, or work from simple sketches sent to you to check, approve or request changes, the completed artwork is always sent to you for approval. You may wish to use your own artwork and this can be accommodated, the best way for this to be submitted is through email, but we can work from a disc.
A business cannot be efficient and is on the road to failure if it has no idea what stock it has, what is in the inventory, the value of its assets. Today, this is where modern labelling in the form of an effective barcode-based data collection, asset management, workflow management, work-in-process, and supply chain or inventory management system is how a modern business would operate.
However, it is vital that each item is properly labelled; otherwise the effectiveness of the system is likely to be unreliable. Getting advice on how products and assets are best labelled is normally down to the expertise of specialist companies, they will be able to help with labelling and identification solutions. This would include barcode label design and printing, asset labelling and tagging, mobile label printing, to name a few.
Barcode labels are being used with increasing frequency in industry in consumable tracking and processing. The current economic crisis has seen us all tighten our belts over the last year or two, so it comes as no surprise that industry needs to keep a greater track of the products it uses to increase business efficiencies.
The use of barcode labels on a variety of products has increased exponentially over the last few years. We now take this simple coding strip for granted and rely on it just about every day.
Just as barcode labels have had a huge impact on the market, custom labels are also now furrowing their passage into our lives.
Using custom barcode labels
In an environment where dirt, dust and grime can just about render most things unusable, you need some sort of labelling method which won’t be hindered by its surroundings.
Many warehouses have environments in which most labelling products simply aren’t up to the job. Labels fall off, stock is misplaced and labels are easily damaged. To stop this from happening and so you can keep a definitive check on what materials you have in stock, you need to use a label which will adhere permanently to the pallet and last as long as the pallet does.