How QR Codes can benefit your business

We are fairly sure that you will have seen how the QR code is being seen more and more on packaging and labels, there is a very good reason. This code is a form of barcode, but instead of the series of lines, the QR code encodes data in the vertical plane as well as the horizontal plane. Although its first appearance was in the Japanese automotive industry, business soon saw how this new code could play an important part in promoting and marketing their products.

When marketing departments saw that the code could be read by smartphones, the whole potential of the QR code became evident. One of the major advantages of the QR codes is that the way the squares are formatted, this means that far more data to be encoded into a small space, much greater than can be on a barcode. When it was seen how much more data could be encoded into a small space, there is no wonder the QR code was seen to have such a huge potential to marketing managers.

Today Android smartphones can easily read the QR code and with iPhones having a full range of QR reader apps on the App store, it easy to see how the QR code can become an invaluable marketing tool for most businesses. QR codes are now seen everywhere, magazines web pages, on product labels they have appeared all over. If you believe that your business might benefit from using QR codes, contact us and we will be happy to discuss QR codes with you and how they could help your business

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