Ben Archive

Why it’s important to design packaging with Millennials in mind

Millennials have now overtaken baby boomers as the largest generation and now represents a consumer base with immense buying power, so when designing packaging, it is more important than ever to keep millennials and their values in mind.

Millennials spend up to 18 hours a day consuming media content, whether it is online, TV or radio and their access to information at the touch of a button, while being bombarded with scrolling pictures on social media, streaming videos and digital adverts now means that the average attention span has diminished to just 5 seconds, so gaining their attention is key to promoting your brand.

Hospital patients could soon be tracked using barcodes

Health Secretary, Matt Hancock has vowed to invest £487 million on technology for the Health Service to make it one of the most advanced in the world, including introducing barcodes and mobile apps to track and monitor patients.

Wristbands etched with barcodes will be used to track patients as they travel through different departments and wards within the hospital, while advanced mobile apps will monitor blood pressure and other vital signs at home, allowing patients to be diagnosed and discharged quicker.

New GE Appliances smart microwave

Do you even get confused with the array of cooking instructions on your food when using your microwave? Then GE Appliances has you covered. Their new Alexa- powered microwave allow you to scan the bar code on your food, sending it straight to the microwave to cook it perfectly every time.

RFID technology is becoming more popular across festivals

Developments of RFID (radio frequency identification) technology devices are becoming more popular amongst festivals all around the world. The small devices deliver fast scans of identifications at events and is the perfect source for less que times and faster entries for people. They’re the ideal approach towards making festivals a lot easier for festival goers to enjoy.

Security Labels – keeping your company’s assets safe

Security labels can be used in a wide range of different situations, such as anti-theft and anti-counterfeit labels, genuine product seals and for asset protection. Police forces also use them to secure evidence bags and forensic samples to protect against tampering.

Here at DataLabel we specialise in a wide range of security labels from void and tamper evident labels to custom and bespoke security labels; here are some of the labels we offer:

Climate labelling scheme for restaurant menus gains financial support in Sweden

CarbonCloud, a service dedicated to helping the global food industry to lower its carbon footprint has been given a start-up grant by the Swedish Exhibition & Congress Centre. The grant will allow CarbonCloud to continue to develop its web based service CarbonAte, which helps restaurant managers and chefs to develop and endorse climate smart dishes.

The website calculates the environmental impact of every food ingredient in a given dish, producing a climate label that can then be added onto restaurant menus to give consumers a clear climate calculation for dishes.

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