Food giant Mars has pulled out of the Evolved Nutrition Labelling (ENL) enterprise, citing a lack of widespread support and lack of credibility and consensus as the main reasons. The company is now calling for an EU wide labelling system for food.
The Royal Society for Public Health which is dedicated to the public’s health and wellbeing is calling for a change in the way alcoholic drinks are labelled. The RSPH claims that there is an “awareness vacuum” on how alcohol affects health and wants to see alcohol producers include the government’s guideline of no more than 14 units of alcohol a week on their labels.
Traffic light labelling on food, we’ve all seen them when we go shopping, but did you know that it is not mandatory for producers to use this system on their packaging and that only two-thirds of products on our supermarket shelves currently carry this kind of nutritional information.
Last year, as a result of the scandals around our food not being properly labelled and recent scaremongering over sugar and salt content in our packaged foods, we surveyed people and found out that 31% do not trust the information provided on the labels. This year, we’re focusing in on something just as important: our pets.
Printing has come a long way and today there can be little excuse for a for quality printed label, indeed it is an old saying but it still holds good today, an image is worth a thousand words. To get that quality image it is necessary to have good print and it is just the same when designing the label.
We are fairly sure that you will have seen how the QR code is being seen more and more on packaging and labels, there is a very good reason. This code is a form of barcode, but instead of the series of lines, the QR code encodes data in the vertical plane as well as the horizontal plane. Although its first appearance was in the Japanese automotive industry, business soon saw how this new code could play an important part in promoting and marketing their products.
We are used to seeing barcode labels on just about every product; their use has grown to unprecedented heights. We now take this simple series of lines for granted and we have come to rely on it, particularly in business.
Just as barcode labels have had a huge impact on the market; custom labels are also now starting to make an impact into business lives. We have seen how custom barcode labels can and do provide the label with the all important brand identity, this has, over a period of time, lifted the humble barcode from being a functional item to one which is sending out a marketing message.
One thing that is sure to that your product is noticed by customers and that is by using an attractive and well designed customised label. This will create awareness, the most important thing when establishing a brand identity.
Well customised and designed labels are going to be noticed by customers. This is sure to increase the sales for your company ensure that your company profile is at the forefront. With our custom label service we can create the exact label you require, tailored to your needs, specification and run size.
Labels are everywhere that you look, they can be seen on food items, clothing, parcels we receive, they importantly identify a product or relay information of some description. This is when a custom label becomes an important part of your company’s image, the size, shape colour, logo printing, all vital elements on a label.
The label on a product or merchandise can give your customers, or potential customers, a lot of information about you and your company as well as the item itself. With the label you are in fact creating an identity and it is this that purchasers look for whether this is on a supermarket shelf, shop window or in a warehouse.