Custom labels Archive

How to promote customer loyalty through branding and packaging

Packaging is a powerful tool for brands to use not only to attract new customers, but to promote both customer loyalty and brand awareness that can propel your company to the next level.
To put this statement into context, YouTube has over 60 million unboxing videos on its platform, which shows how important packaging and labeling is to a brand, and that being creative with your packaging can make a big difference to the way your product or service is perceived.

Should alcohol have mandatory health information on labels?

The Royal Society for Public Health which is dedicated to the public’s health and wellbeing is calling for a change in the way alcoholic drinks are labelled. The RSPH claims that there is an “awareness vacuum” on how alcohol affects health and wants to see alcohol producers include the government’s guideline of no more than 14 units of alcohol a week on their labels.

Digitally printed custom labels

Printing has come a long way and today there can be little excuse for a for quality printed label, indeed it is an old saying but it still holds good today, an image is worth a thousand words. To get that quality image it is necessary to have good print and it is just the same when designing the label.

How QR Codes can benefit your business

We are fairly sure that you will have seen how the QR code is being seen more and more on packaging and labels, there is a very good reason. This code is a form of barcode, but instead of the series of lines, the QR code encodes data in the vertical plane as well as the horizontal plane. Although its first appearance was in the Japanese automotive industry, business soon saw how this new code could play an important part in promoting and marketing their products.

Custom security and barcode labels

We are used to seeing barcode labels on just about every product; their use has grown to unprecedented heights. We now take this simple series of lines for granted and we have come to rely on it, particularly in business.

Just as barcode labels have had a huge impact on the market; custom labels are also now starting to make an impact into business lives. We have seen how custom barcode labels can and do provide the label with the all important brand identity, this has, over a period of time, lifted the humble barcode from being a functional item to one which is sending out a marketing message.

Using customised labels to create a product identity

One thing that is sure to that your product is noticed by customers and that is by using an attractive and well designed customised label. This will create awareness, the most important thing when establishing a brand identity.

Well customised and designed labels are going to be noticed by customers. This is sure to increase the sales for your company ensure that your company profile is at the forefront. With our custom label service we can create the exact label you require, tailored to your needs, specification and run size.

Perfecting Your Labels

Labels are everywhere that you look, they can be seen on food items, clothing, parcels we receive, they importantly identify a product or relay information of some description. This is when a custom label becomes an important part of your company’s image, the size, shape colour, logo printing, all vital elements on a label.

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