General Archive

Why it’s important to design packaging with Millennials in mind

Millennials have now overtaken baby boomers as the largest generation and now represents a consumer base with immense buying power, so when designing packaging, it is more important than ever to keep millennials and their values in mind.

Millennials spend up to 18 hours a day consuming media content, whether it is online, TV or radio and their access to information at the touch of a button, while being bombarded with scrolling pictures on social media, streaming videos and digital adverts now means that the average attention span has diminished to just 5 seconds, so gaining their attention is key to promoting your brand.

New GE Appliances smart microwave

Do you even get confused with the array of cooking instructions on your food when using your microwave? Then GE Appliances has you covered. Their new Alexa- powered microwave allow you to scan the bar code on your food, sending it straight to the microwave to cook it perfectly every time.

RFID technology is becoming more popular across festivals

Developments of RFID (radio frequency identification) technology devices are becoming more popular amongst festivals all around the world. The small devices deliver fast scans of identifications at events and is the perfect source for less que times and faster entries for people. They’re the ideal approach towards making festivals a lot easier for festival goers to enjoy.

Climate labelling scheme for restaurant menus gains financial support in Sweden

CarbonCloud, a service dedicated to helping the global food industry to lower its carbon footprint has been given a start-up grant by the Swedish Exhibition & Congress Centre. The grant will allow CarbonCloud to continue to develop its web based service CarbonAte, which helps restaurant managers and chefs to develop and endorse climate smart dishes.

The website calculates the environmental impact of every food ingredient in a given dish, producing a climate label that can then be added onto restaurant menus to give consumers a clear climate calculation for dishes.

UKHospitality says proposed mandatory menu calorie labelling would represent burden for restaurants

The Department of Health and Social Care has asserted that it will move forward on introducing mandatory calorie labels on restaurant, café and takeaway menus to give consumers a clear choice about what they and their families eat, but UKHospitality has voice concerns about the proposal stating that it would represent a significant burden for businesses, especially small outlets.

Tips for Developing Purposeful Packaging for you Brand

People’s tastes are changing when it comes to packaging, is it recyclable? Does it impact my environmental footprint? Is it sustainable? These factors are what is driving consumers when it comes to looking at products and identifying with brands, and packaging can make a big statement about your company values, the products you sell and your brand, so packaging planning is key to creating the right message.
Creating purposeful packaging is making sure that your packaging does more than just being a container for your product. It is packaging that encompasses extra benefits, more functionality, your values and enhances consumer experience.

Page 1 of 1812345678910...»