General Archive

Iceland’s new labelling helps UK consumers avoid plastic packaging

Iceland is one of the first supermarkets to introduce a new labelling system that tells consumers which products have no hidden plastic packaging on them. The new plastic-free ‘trust mark’ was introduced earlier this week and will be prominently displayed on food and drink packaging that does not contain any plastic.

The new initiative was introduced to allow consumers to choose greener alternatives. Iceland and Dutch supermarket Ekoplaza have started using the new labelling system, along with tea bag manufacturer Teapigs, but it hoped that other organisations will follow suit.

First EU joint meeting on nutritional labelling

A joint meeting of European member states and the food industry has taken place this week which could see a more unified approach to nutritional information on the front of food products throughout Europe.
Front-of-pack (FOP) nutritional labelling is a hot topic at the moment as governments look to tackle the obesity problem and consumer confusion when purchasing food and drink. Set up by the European Commission, this meeting is the first in a line of meetings which will be held in the coming months to formulate a report into what it would recommend as regards to labelling rules in the single market.

Irish brewers voice concerns about health warnings on alcohol

Northern Irish brewers and distillers have voiced concerns about the proposed changes to alcohol labelling being debated in the Republic of Ireland, and that if those changes are put into place it could effect the growth of the sector, especially for smaller producers.

Under the Ireland Public Health (Alcohol) Bill, one of the proposed changes would see mandatory health warnings on alcohol labels, with warnings, ingredients and calories taking up to a third of the label.
Colin Neill, Chief Executive of Hospitality Ulster warned the proposed changes could cause “a significant impediment to the growth” especially for smaller producers.

Food portion sizes, misleading labels and obesity numbers still continuing to rise

Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes.
People may need to be more aware of food portion sizes and to take in consideration the information they’re being given. Daily guidelines are issued on most, if not all, food packaging in the UK, but how clear are they? Do we know what they mean?

How DataLabel can help your marketing strategy with window stickers

Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours.

Windows stickers are available in a range of different styles for a range of different applications such as inside and outside environments, temporary stickers which can be removed easily or permanent stickers that will stand the test of time.

How to design packaging that stands out from the crowd

Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment.
Packaging is the final finishing touch to a product and it must first and foremost protect the contents from damage, but it can be so much more with the right planning and design. Whether it’s just a sticker or hang-tag, or custom made packaging, these little extras convey an attention to detail and should not be overlooked.
Here, we’ll discuss how to make your packaging stand out from the crowd, convey your message through branding and attract customers.

Personalising Your Wedding Favours

Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support.

In the build up to a wedding there is so much to think about that wedding favours can become an afterthought, but with a bit of planning you can present your guests with a favour they will remember forever.

Creating effective designs for your labels

Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive.

Here, we will discuss some helpful tips to consider when designing your next label project.

Using colour, texture and typeface to convey your message and brand

Reasons you should consider stickers as a marketing tool

Technology now allows brands to advertise and increase exposure at the touch of a button, but for decades stickers have been and still are an effective marketing tool that companies use to promote their brands and products.

Here we will guide you through why you should look at stickers as a powerful and low cost marketing medium that can push your brand to the next level. Promotional self adhesive stickers now come in all shapes and sizes, and with modern printing techniques can be made weather resistant and easy to peel making them ideal for windows, gadgets, signs, phones and even people.

Page 1 of 1712345678910...»