General Archive

PPI Labels

Do you use Printed Postage Impressions, known as PPIs, if so and you have old stocks of these please be aware that from the beginning of this month they will no longer be accepted and you will have to change to the new larger sizes.

Labels and their uses

Labels are usually used to identify objects or items and these can be made of most materials such as paper backed by adhesive, plain paper, metal, cloth or polymer. Today we find that most labels are created using digital printing. Labels can vary from exotic to simple and may contain just sufficient to identify the product or maybe the person who is wearing an identity label. Labels are used as name tags, product identification, advertising, other communication and to display warnings.

Parcel Tracking Labels

A fast growing service now that more people are using online shopping is the use of tracking labels, which are usually of the barcode variety. Normally we would supply these as a self adhesive product, using a vinyl over laminated and would be consecutively bar-coded to attach to a parcel on dispatch, with the information stored on computer and tracked throughout its delivery phases.

QR Code Labels

They are now popping up everywhere; QR or quick response codes which are designed to make life easier and to provide customers with a quick method of accessing information about your company or product. You will find them on posters, magazines, newspapers products, and the internet; today increasingly airlines are utilising the QR code instead of the familiar boarding pass.

Food and Bottle labels

Food labels have a basic function; they must tempt your customers towards that particular food item. The material you select for your labels must be of high quality and appealing. There is a wide choice of custom die shapes available for custom food labels and we have many stock cutters in a variety of shapes and sizes. Food labels must be durable, versatile and have uniqueness, be able to withstand with all changes in environment like moisture, sunlight, temperature and of course meet legal requirements concerning information on how must it be stored in what type of climate, use by dates etcetera, additionally it has to have clear product information as well as benefits.

Short label runs

A question that we have been asked on a number of occasions is will you do a short label printing run for us? Usually this can be for a special one off product, or perhaps it could be a self adhesive label for a return address for example, it is no problem to us although we have to impose a minimum charge for a run and at the moment it is £45.00.

A label is a label is it not?

Well the answer to that can be an emphatic no as there is more to a label than just a piece of information about a product, or showing a barcode. Labels in marketing can be found and used for many purposes and the use of a clever designer, or team of designers will create attractive labels as this provides a distinct identity to the products which are displayed. The label will usually display a company name or a logo and will convey a distinct message and try to make the product alluring to a prospective customer, and clearly distinguish that companies product from that of a competitor.

Digital Label Printing

For many, digital label printing is a costly laborious process when compared to the traditional method of printing, but here at Data Label we do not think that way. We are all for digital printing because it means that we know that brands both large and small can benefit from this technology. For small, or brands which are just emerging, with the help of our creative design teams, they can have an eye appeal and as much presence as the big names. We are not suggesting that digital printing is less expensive than the conventional way, but what it does give is amazing value for money and it allows those with smaller budgets to get a lot more for their money and tooling cost can be lower too.

The label is one of the focal points of a package

A label is more than likely to be the one visible reminder a customer has of you and your product, and this is one of the main reasons why the quality of the label is as important as the data or message that it is carrying. But appearance alone doesn’t define the quality of a label. A label must serve a practical purpose for a specific application, at DataLabel we produce the many custom labels that are used across industry for items such as: product identification, shipment addressing, bar codes, work-in-process, inventory control, pricing, promotional, and many other purposes.

A new label to save consumers money

A novel and new way to use a label is to be introduced by The Department for Energy and Climate Change (DECC) and John Lewis, who will introduce a product-labeling trial next year that shows the lifetime running costs of household appliances, so simple you wonder why this label has not been in use before now. Earlier trials in Norway have shown that when consumers see the running costs as well as the initial cost of a product they are more likely to buy energy efficient models and now John Lewis is to begin using a label on goods such as washing machines, washer dryers and tumble dryers.