QR code your marketing friend

The QR code was devised in 1994 and it is something which is being seen more and more on labels, documents even phone apps for example. The QR Code is capable of encoding more than 7,000 characters in a single symbol, whereas a single bar code symbol typically stores around 20 digits and we know that if the QR code was to encode the same as a barcode, 20 digits, it would be only one tenth of the size of the bar code.

Now as we can see the QR code is easily recognized because of the distinctive square “position detection patterns” at three corners of the symbol, allowing the symbol to be easily found and decoded by a QR Code reader, importantly it can be read at any orientation and also at any speeds. Customers do not need expensive specialist QR code readers either, an increasing number of mobile phones are also installed with QR Code readers, but if not, free reader software is readily available for most mobile platforms.

So we are finding that more businesses are enquiring about QR codes for use as a marketing tool, one example would be something simple like a QR code on a product which when scanned will take the user to the company website, suggest simple cooking instructions, even forthcoming events at a theme park.

If you are interested in using QR codes for your business contact us and we will be pleased to discuss all the options available and supply a quotation for supplying them to you.

Barcode labels and some of their different uses

Barcodes are not necessarily just for swiping at the grocery checkout counter, they have many more uses. Product pricing is the obvious one that we see just about every day, for example they are widely used in most retail stores across the globe. Once the barcode labels are passed over the scanner, the cost of that product will be reflected on the computer or cash register. Thus, the need for manually entering the cost is completely eliminated.

How about documentation on paperwork that has to be returned to official organisations and government departments; barcode labels are usually put on them. These barcode labels can have the time and date information as to when the documents were returned. This eliminates the need for searching through files to determine whether or not the documents have been returned.

Another popular usage is on ID cards most of which have a barcode label on them. This makes it easy to scan them through a swipe machine, they can also be used for recording the employee clocking on and off times.

Airline tickets are also featuring barcodes but event tickets are now using them widely by doing so they can ensure that they are authentic. When people enter any event, tickets can be scanned. This data can also help to tally the total number of people in the building.

These are just a few of the many uses for barcodes and we can see that scanning barcode labels is easy and information can be accessed within minutes.

The Advantages Of Over-Laminated Labels

Before over-laminated labels were commonly available, company owners and managers found themselves wasting time and money replacing barcode labels that had become damaged or simply disintegrated or faded and unreadable. This can mean that time is lost by being unable to read the label and can mean that valuable employees time is wasted.

Today we can provide labels from a variety of materials that are capable of withstanding the harshest of conditions including being frozen down to extreme temperatures referred to as cryogenic.

However, one of the most cost effective methods is to over-laminate the label by coating with a clear film of polyester material. By doing this we will protect the label from a number of common problems such as the weather, ultra violet rays, grease and dirt, fingerprints, many known chemicals and even graffiti!

With the protection of the over-laminated surface, barcode labels remain legible, structurally intact and perfectly functional. The label information can’t be scratched off or damaged, so ensuring that it is always readable and remain so for as long as the item to which it is attached .  Other benefits of over-laminated barcode labels and asset tags include reduced glare from light sources and it can also help to keep the label smooth and flat.

Why does an asset label have to tough and durable?

An asset label which is also referred to as an asset tag has to be able to withstand all manner of conditions and these can vary considerably throughout the life of the asset. As we are aware asset labels can be hugely helpful for businesses and organisations, allowing the organisation to keep track of all of property, including valuable items such as computer equipment, furniture and machinery.

The asset label is designed to help deter theft as well as making it easier to keep track of track items if they are lost, misplaced or stolen. This is particularly important if assets are moved around a business or temporary loaned out, they make it easy to keep track of what’s out on loan and when it needs to be back, hire shops are a prime example.

But of course it is important that the asset label is able to withstand harsh conditions and possible rough handling, without this they will be pretty useless. So unless your asset labels are incredibly durable, they will not give you any of the aforementioned benefits. If they can be easily removed, it means that your property can be easily stolen; this is why the property should be fitted with tamper-evident asset labels that are specially designed to break into noticeable pieces when someone tries to remove them.

Durable asset labels are designed to withstand all kinds of environments, such as in freezers where temperatures are very low, or in high temperatures even being moved from one to another. We have a huge variety of materials which we use for creating asset labels, contact us and we will be pleased to discuss the various options and suggest one that is right for your needs.

An easy way to reduce business costs

All businesses want to reduce their operating costs and are constantly striving to find ways to reduce these. However there is one way which does not immediately jump to the forefront of some business operator’s minds and that is using barcodes.

An increasing number of businesses are fixing barcode labels on their assets or equipment in order to keep efficient records and properly track items. The object of fixing barcode labels to assets is to provide details about the items or products whenever this is needed.

By doing this the barcode will provide accurate information due them being programmed to accurately provide this to the operators. The barcode will reduce any chance of human error, which can be very costly and add to a business’s cost. The barcode will also be a tool that will help maintain records in a far better manner than physical record keeping.

Once the barcode is attached to the asset it is very simple to get the information from it and this can be done by even the most junior of staff using a hand held scanner which only has to be placed near the products in order to read the barcode. Barcode asset labels can be made in a variety of shapes and sizes and having products of differing sizes and shapes will not prevent the label being placed on them and easily read afterwards.

By using barcodes on assets, or other business products, these will be easily tracked whenever it is necessary. By eliminating mistakes and human error, this will reduce costs and the business will operate much more efficiently and at a lower cost.

Permanent or void, which do you need?

Much will depend upon the equipment the asset label is to be used on, but most companies will have a use for one or both of them.

Permanent asset labels are designed to be fixed to the particular piece of apparatus and not removed. The adhesive used forms a super strong bond with most surfaces it comes into contact with, and providing to is left for a period or four hours after fixing, the glue will have set and will be virtually impossible to remove, that is without causing damage. By using vinyl instead of paper for this asset label it will be considerably stronger, permanent in fact.

The sort of equipment where you would expect to find this kind of label would be workstations and other computer items such as keyboards, monitors, hard drives and mobile equipment. Normally fixing any kind of label to the plastic on computers can be difficult, but the vinyl asset label will overcome that problem. Naturally these labels can be personalised, perhaps with the company logo, you can if you wish have the latest holographic label for added protection.

The second option is the silver ‘void’ label, perfect for items which it is important to know if anyone has tried to tamper with them. If a person tries to remove this label, the words “VOID” will appear on the surface upon which it is fixed. The secret of this particular asset label is the two stage glue and typically it would be seen on IT equipment, medicine boxes, music systems and tablet computers.

Contact us if you have a requirement for either type of asset label and we will be pleased to discuss these with you.

Three reasons why asset labels can benefit your business

Correctly used by attaching asset labels to equipment and couple these with barcode labels coupled with asset management software, will enable a detailed record to be kept of company equipment and office accessories, for example tags or labels attached to laptops and other valuable office equipment together with business equipment.

The first reason for asset tagging is it will deter thieves it is known that that stolen goods can be recovered at a much faster rate if you use asset labels. Another good reason is that it enables the items to be retrieved more easily as these labels help consumers as well as company employees locate items from where they are stored whenever they are required. This of course means that company times is not wasted by trying to locate the items when needed.

Finally and very importantly it provides proof of ownership, insurance companies are very keen to have all types of equipment visibly marked and asset labels are a good way to do this, often it can be a requirement before insurance cover is provided.

If you believe that asset labels will benefit your company, talk to us and we will guide you through the options including the best material to suit both the conditions it is used in and the type of equipment being tagged.

The necessity of durable labels

Putting a label onto a product is there for a definite purpose, it informs a person what is in the container, so it is pointless if it is going to fall off when faced with certain conditions such as varying temperatures or water for example.

A bottle of shampoo is very likely to be in contact with water and food may well be stored in a freezer for example, these products will have to have label which will withstand these conditions, stay firmly attached to the item and be readable.

Thankfully at Data Label we have a long experience and we can supply labels which will withstand all manner of harsh conditions, still maintaining their distinctive appearance. Now there is no value in taking a sledge hammer to crack a nut, so we will always provide a label that is guaranteed to be adequate for the job and nothing more.

Data Label has an enormous amount of different synthetic label materials available, and we can help you in matching the right material for your requirements, the right adhesive and if necessary protection by over varnish or lacquer. Contact us with your particular requirement and we will be happy to help, email our technical advisors at sales@datalabel.co.uk or call 01293 551520.

Read the label

Particularly important where chemicals are concerned, it is not just scientists that use chemicals; most people use them daily, either in work or at home. Cleaning products such as bleach and oven sprays are chemical and so are paints, inks, glues and oils.

Most of the chemicals you might use at work or at home are not dangerous if you use them properly, but information should be printed on the label not saying what the product is, but advising what to do if something goes wrong, for example accidental spillage. However some chemicals need more careful handling than others. It is here that labels can help identify the more hazardous chemicals, tell you what the dangers are, and how to avoid them. So what should appear on a chemical label? We imagine that most people are aware of the symbols that warn of hazards and appear on most, if not all, chemical labels, these illustrate potential dangers.


These symbols help us to know that the chemicals we are using might be explosive, oxidising, highly or extremely flammable, (very) toxic, harmful, irritant, corrosive, or dangerous for the environment. One or more might appear on a single chemical.

If you are considering a label for a chemical product, we will be happy to discuss the Health and Safety Executive requirements.

Eye Catching Labels

We have the capability of producing labels of any size that you wish and we can match a custom label with any printed information, including corporate logos and product brands, in full colour print and Pantone colour matching available printed using HP Indigo digital print technology with specialty topcoats and finishes.

Here at Data Label we have a huge range of cutters well over 5,000 that we feel sure will suit your requirements. Whether you want shapes which are square, circular and oval and we are sure that one of these will meet your requirement, if not we can for a small charge order an exact size. Naturally by using the latest digital manufacturing technologies, Data Label will produce custom labels that are sure to meet even the most demanding of labelling requirements.

We can supply a label from a full range of materials including papers and synthetics, formulated for thermal transfer, direct thermal, laser or inkjet printing. Adhesive are an important part of any label and if we know what environment the label is likely to be used in, the way that it is transported and stored, we can offer an adhesive which will ensure that the label remains firmly adhered to the product.

Data label manufacturing has all the capabilities to produce designs and innovative custom labels for a wide variety of applications, so contact us and we will be happy to advise you of the best and most cost effective label, together with samples and a quotation completely without any obligation.

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