Why Product Labels Matter

We are all aware that the product label is an important element in marketing and selling a consumer product. Consumers need to know about the product, such as what the product is, how much it costs, how to use it, and how to store it. A product label might also need to comply with industry or government regulations, or offer warnings of any dangers should the product be misused. Importantly of course the product label needs to sell the product by telling the customer what it is, perhaps containing a brand image such as a logo.

We can see that the product label has a big job to do, and on a wide variety of products; produce, beverages, and food packaging are just a few types of products that require specific kinds of labels; different products present their own particular challenges as well as requirements. For example we know that for some labels they may have to withstand refrigerated or frozen distribution or storage, or endure application in a wet or cold environment, directly or indirectly in contact with the food. In addition these kinds of items have to have statutory information printed on them; content and make up, nutritional information, storage or cooking instruction are just some.

The labels have to be eye catching and attractive to the customer and with our digitally printed labels, we provide you with high-quality, full-colour labels for short run projects requiring variable data, images, or other information. We can help you design just the right label in a variety of shapes and sizes, using only the best materials so that your label performs from start to finish. Call us today and we will be pleased to discuss your particular labelling requirement.

Barcode Verification and Validation

We take the ubiquitous barcode for granted, but it is pretty worthless if it will not read or scan properly. Naturally we assume that a simple scan will give us all we need to know about the barcoded product, but this assumption can be false.

Much depends upon the scanner of course, but not all of it, some scanners have technology that enables them to scan and read even poorly printed barcodes; that doesn’t mean your customer will be able to scan the barcode though.

When we produce barcodes we always ensure that they are readable at any point in time through verification. Verification tests and grades the barcode for quality, consistency and adherence to a specification standard. Further we always check for quality this means that we ensure that the barcode is printed to a satisfactory quality, which means solidly printed bars, sufficient white areas and quiet zones, good contrast between the light and dark areas. When your barcodes pass the verification process, you know that the label is successful and will be readable further on in the supply chain.

Validation on the other hand is a different process that ensures that the barcode represents an actual product. Validation checks that the proper number has been printed as expected, however it will not tell you if the barcode is readable by all other barcode scanners. Validation helps to reduce errors that can occur such as re-assigning a number from one item to another within a product line.

Both verification and validation are important because together they ensure accurate and readable barcodes. If you have any queries about verification, validation or any other matter relating to barcodes, call us and we will be pleased to discuss these with you.

Digitally printed custom labels

Printing has come a long way and today there can be little excuse for a for quality printed label, indeed it is an old saying but it still holds good today, an image is worth a thousand words. To get that quality image it is necessary to have good print and it is just the same when designing the label.

Custom labels when digitally printed will enhance the promotional quality of the label and in urn the product. With digital printing you not only get the highest quality, but at a surprisingly low cost, this quality can be a help in promoting your product and your business. Naturally as you would expect, the quality of the label and the way that it looks can and will enhance the image of your company and product.

Now we are fully aware that not every company has a massive budget, but we can accommodate high quality digitally printed labels on a low or tight budget, the print quality will still be high but it might involve options of ink colour, different sizes, shapes and materials available.

However if you are looking for an attention grabbing label and would like bright colours and shapes, this will not present a problem, let us have a look at your proposed designs and we will be happy to let you have a no obligation quotation.

There are many types of custom labels available in the market, just research the market well to discover which ones are most suitable for you and we will be happy to digitally print and supply these for you.

The advantages of over-laminated labels

Before over-laminated labels were commonly available, company owners and managers found themselves wasting time and money replacing barcode labels that had become damaged or simply disintegrated or faded and unreadable. This can mean that time is lost by being unable to read the label and can mean that valuable employees time is wasted.

Today we can provide labels from a variety of materials that are capable of withstanding the harshest of conditions including being frozen down to extreme temperatures referred to as cryogenic.

However, one of the most cost effective methods is to over-laminate the label by coating with a clear film of polyester material. By doing this we will protect the label from a number of common problems such as the weather, ultra violet rays, grease and dirt, fingerprints, many known chemicals and even graffiti!

With the protection of the over-laminated surface, barcode labels remain legible, structurally intact and perfectly functional. The label information can’t be scratched off or damaged, so ensuring that it is always readable and remain so for as long as the item to which it is attached . Other benefits of over-laminated barcode labels and asset tags include reduced glare from light sources and it can also help to keep the label smooth and flat.

QR code your marketing friend

The QR code was devised in 1994 and it is something which is being seen more and more on labels, documents even phone apps for example. The QR Code is capable of encoding more than 7,000 characters in a single symbol, whereas a single bar code symbol typically stores around 20 digits and we know that if the QR code was to encode the same as a barcode, 20 digits, it would be only one tenth of the size of the bar code.

Now as we can see the QR code is easily recognized because of the distinctive square “position detection patterns” at three corners of the symbol, allowing the symbol to be easily found and decoded by a QR Code reader, importantly it can be read at any orientation and also at any speeds. Customers do not need expensive specialist QR code readers either, an increasing number of mobile phones are also installed with QR Code readers, but if not, free reader software is readily available for most mobile platforms.

So we are finding that more businesses are enquiring about QR codes for use as a marketing tool, one example would be something simple like a QR code on a product which when scanned will take the user to the company website, suggest simple cooking instructions, even forthcoming events at a theme park.

If you are interested in using QR codes for your business contact us and we will be pleased to discuss all the options available and supply a quotation for supplying them to you.

Barcode labels and some of their different uses

Barcodes are not necessarily just for swiping at the grocery checkout counter, they have many more uses. Product pricing is the obvious one that we see just about every day, for example they are widely used in most retail stores across the globe. Once the barcode labels are passed over the scanner, the cost of that product will be reflected on the computer or cash register. Thus, the need for manually entering the cost is completely eliminated.

How about documentation on paperwork that has to be returned to official organisations and government departments; barcode labels are usually put on them. These barcode labels can have the time and date information as to when the documents were returned. This eliminates the need for searching through files to determine whether or not the documents have been returned.

Another popular usage is on ID cards most of which have a barcode label on them. This makes it easy to scan them through a swipe machine, they can also be used for recording the employee clocking on and off times.

Airline tickets are also featuring barcodes but event tickets are now using them widely by doing so they can ensure that they are authentic. When people enter any event, tickets can be scanned. This data can also help to tally the total number of people in the building.

These are just a few of the many uses for barcodes and we can see that scanning barcode labels is easy and information can be accessed within minutes.

The Advantages Of Over-Laminated Labels

Before over-laminated labels were commonly available, company owners and managers found themselves wasting time and money replacing barcode labels that had become damaged or simply disintegrated or faded and unreadable. This can mean that time is lost by being unable to read the label and can mean that valuable employees time is wasted.

Today we can provide labels from a variety of materials that are capable of withstanding the harshest of conditions including being frozen down to extreme temperatures referred to as cryogenic.

However, one of the most cost effective methods is to over-laminate the label by coating with a clear film of polyester material. By doing this we will protect the label from a number of common problems such as the weather, ultra violet rays, grease and dirt, fingerprints, many known chemicals and even graffiti!

With the protection of the over-laminated surface, barcode labels remain legible, structurally intact and perfectly functional. The label information can’t be scratched off or damaged, so ensuring that it is always readable and remain so for as long as the item to which it is attached .  Other benefits of over-laminated barcode labels and asset tags include reduced glare from light sources and it can also help to keep the label smooth and flat.

Why does an asset label have to tough and durable?

An asset label which is also referred to as an asset tag has to be able to withstand all manner of conditions and these can vary considerably throughout the life of the asset. As we are aware asset labels can be hugely helpful for businesses and organisations, allowing the organisation to keep track of all of property, including valuable items such as computer equipment, furniture and machinery.

The asset label is designed to help deter theft as well as making it easier to keep track of track items if they are lost, misplaced or stolen. This is particularly important if assets are moved around a business or temporary loaned out, they make it easy to keep track of what’s out on loan and when it needs to be back, hire shops are a prime example.

But of course it is important that the asset label is able to withstand harsh conditions and possible rough handling, without this they will be pretty useless. So unless your asset labels are incredibly durable, they will not give you any of the aforementioned benefits. If they can be easily removed, it means that your property can be easily stolen; this is why the property should be fitted with tamper-evident asset labels that are specially designed to break into noticeable pieces when someone tries to remove them.

Durable asset labels are designed to withstand all kinds of environments, such as in freezers where temperatures are very low, or in high temperatures even being moved from one to another. We have a huge variety of materials which we use for creating asset labels, contact us and we will be pleased to discuss the various options and suggest one that is right for your needs.

An easy way to reduce business costs

All businesses want to reduce their operating costs and are constantly striving to find ways to reduce these. However there is one way which does not immediately jump to the forefront of some business operator’s minds and that is using barcodes.

An increasing number of businesses are fixing barcode labels on their assets or equipment in order to keep efficient records and properly track items. The object of fixing barcode labels to assets is to provide details about the items or products whenever this is needed.

By doing this the barcode will provide accurate information due them being programmed to accurately provide this to the operators. The barcode will reduce any chance of human error, which can be very costly and add to a business’s cost. The barcode will also be a tool that will help maintain records in a far better manner than physical record keeping.

Once the barcode is attached to the asset it is very simple to get the information from it and this can be done by even the most junior of staff using a hand held scanner which only has to be placed near the products in order to read the barcode. Barcode asset labels can be made in a variety of shapes and sizes and having products of differing sizes and shapes will not prevent the label being placed on them and easily read afterwards.

By using barcodes on assets, or other business products, these will be easily tracked whenever it is necessary. By eliminating mistakes and human error, this will reduce costs and the business will operate much more efficiently and at a lower cost.

Permanent or void, which do you need?

Much will depend upon the equipment the asset label is to be used on, but most companies will have a use for one or both of them.

Permanent asset labels are designed to be fixed to the particular piece of apparatus and not removed. The adhesive used forms a super strong bond with most surfaces it comes into contact with, and providing to is left for a period or four hours after fixing, the glue will have set and will be virtually impossible to remove, that is without causing damage. By using vinyl instead of paper for this asset label it will be considerably stronger, permanent in fact.

The sort of equipment where you would expect to find this kind of label would be workstations and other computer items such as keyboards, monitors, hard drives and mobile equipment. Normally fixing any kind of label to the plastic on computers can be difficult, but the vinyl asset label will overcome that problem. Naturally these labels can be personalised, perhaps with the company logo, you can if you wish have the latest holographic label for added protection.

The second option is the silver ‘void’ label, perfect for items which it is important to know if anyone has tried to tamper with them. If a person tries to remove this label, the words “VOID” will appear on the surface upon which it is fixed. The secret of this particular asset label is the two stage glue and typically it would be seen on IT equipment, medicine boxes, music systems and tablet computers.

Contact us if you have a requirement for either type of asset label and we will be pleased to discuss these with you.

Page 5 of 6412345678910...»